10x longer lasting cool (Vs. a leading fluoride toothpaste). Cleans tough to reach spaces. Colgate-Palmolive has built a tradition of sourcing mint from local mint farmers over several generations. (Levels of American mint vary). Most people don't know that the great taste of their Colgate toothpaste might have started on a farm not far from where they live. Thank you for helping us support all of our American Mint Farmers. Recyclable tube (learn more about our recyclable tube at colgate.com/goodness).