10x longer lasting cool (vs. a leading fluoride toothpaste). Colgate-Palmolive has built a tradition of sourcing mint from local mint farmers over several generations (levels of American Mint vary). Most people don't know that the great taste of their Colgate toothpaste might have started on a farm not far from where they live. Recyclable tube. Learn more about our recyclable tube at colgate.com/goodness.