Get 10 benefits and no trade-offs with Colgate Total Teeth Whitening Toothpaste. This multi-benefit toothpaste provides 42%* more sensitivity relief than a regular fluoride toothpaste while removing and preventing surface stains. This mint toothpaste leaves your mouth feeling fresh after every brush. Remove surface stains by brushing twice daily with this tooth whitening toothpaste. Plus, this sugar-free and gluten-free whitening toothpaste not only helps remove stains for whiter teeth, but also keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks, and gums for 12 hours.**. 10 Benefits, No Trade-Offs. Colgate Total toothpaste is a whitening toothpaste that provides 42%* more sensitivity relief and so much more. Want a healthier smile? Colgate Total not only whitens teeth but keeps breath fresh, provides sensitivity relief with continued use, and has clinically proven antibacterial protection for a healthier mouth.*** Protect 100% of the mouth's surfaces — teeth, tongue, cheeks and gums — with Colgate Total toothpaste. This teeth whitening toothpaste is also specially formulated with stannous fluoride and fights bacteria, helps prevent cavities and gingivitis, provides tartar control with regular brushing and strengthens enamel. A confident and attractive smile comes with bright white teeth and the health of your mouth. You can smile confidently when you use Colgate Total toothpaste. Smile With Confidence. For good oral hygiene, brush your teeth twice a day for two minutes. You can smile confidently when you use Colgate Total tooth whitening toothpaste. Leave your mouth feeling clean and fresh and remove surface stains with Colgate Total Toothpaste. *versus a regular fluoride toothpaste after 8 weeks of use. **with 4 weeks of continuous use. ***vs. non-antibacterial fluoride toothpaste with twice daily brushing after four weeks of continued use.