To help prevent the damage done by daily wear and tear, Dove Daily Moisture Shampoo progressively cares for hair, leaving it feeling healthier when used as a part of a hair care system along with Dove Daily Moisture Conditioner. After the very first wash, this moisturizing shampoo helps to nourish and protect your hair from daily aggression, giving you silky, soft hair that’s up to 10x more resilient when using system vs. non-conditioning shampoo. This Dove shampoo contains a unique formulation with Bio-Nourish Complex that smooths and progressively cares for hair deep inside. Even though you’ll notice you're looking smoother after the first wash, Dove Daily Moisture Shampoo continues to nourish hair after each application, helping to make your hair feel healthier wash after wash. Its nourishing formula helps to form a shield around the hair fiber to protect it from daily damage, maintaining your hair’s natural balance without weighing it down. After one shower, you’ll feel that your hair is silky to the touch and easy to manage.