Feel fearless. Feel reborn. Feel free to live beautifully every day no matter how you style your hair. Now every time you color bleach straighten or blow-dry your hair Dove Intensive Repair Advanced Damage Therapy hair shampoo will literally restore it with every wash—hair is reborn 10x stronger. when using SH/CD or SH/Mask vs. non-conditioning shampoo This Dove Shampoo is the first step in our 4-step Intensive Repair regimen. Shampoo to restore hair Dove Conditioner to repair hair; a weekly Mask for hair renewal and a hair serum to re-shield and style. Enriched with Glutamic Amino Serum a key amino acid found in hair this shampoo for damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage and you can feel good about your new look and new you. That’s why our Intensive Repair range with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. This hair repair breakthrough is backed by 10 years of research to help stop 98% of visible hair damage. For adult use.