If you want to enhance the color of your hair and make sure that it stays perfectly true to you, Clairol Nice'n Easy permanent color crème gives you the nicest and easiest way to refresh your look from the comfort of your home. Our breakthrough Color Care permanent crème has conditioners built into every step. It gives you 100% gray coverage with real natural looking tones & highlights while being kind to your hair. What's better? It's nice'n easy. Plus, it helps you keep gray hair at bay by providing real, natural looking luminous color. With Clairol Nice'n Easy permanent coloring crème you get the color that cares for your hair. *Please note, packaging may vary* NaturalProducts that have an unqualified or qualified on-pack marketing claim for natural.