Brilliant color visibly healthier hair (Hair is hydrated, silky and up to 3x shinier than uncolored, unwashed hair). 100% gray coverage. New easier application. The olia standard in haircolor unlike traditional haircolor, olia uses an exclusive 60% oil blend, with natural flower oils, to achieve brilliant, radiant color results. The unique non-drip velvet cream formula propels colorants into the hair, without ammonia, with a pleasant fragrance. Brilliant color visibly healthier hair. Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, long-lasting color and hair that is hydrated, silky and up to 3x shinier (Than uncolored unwashed hair).