We're serving up a tall order of lush, full looks! Unlock thicker, voluminous, and healthy-looking hair. We’ve blended biotin to support fullness, vegan collagen* to promote volume, and superfruits elderberry and plum oil to help strengthen and restore strands from damage. We've also supercharged this shampoo with a custom 5X vitamin complex for healthier hair made easy. This color-safe, volumizing shampoo is formulated for all hair types for both men and women, and is sulfate-free, silicone-free, paraben-free, phthalate-free, EDTA-free, gluten-free, cruelty-free, and vegan. For every Soapbox item sold, a bar of soap is donated to someone in need.