Gentle care color protection. Nourish & shine. Paraben free. Dye free. With 100% natural Moroccan Argan oil. New. Why use Sulfate Free Shampoo & Conditioner? 85% of women agree that Sulfate Free Shampoo and Conditioner are better for colored/processed hair (based on consumer test of 2,024 women). Improves and retains the hair's natural oils. Increase moisture retention of the hair. Gentle on scalp - reduces the chances of developing scalp irritation. This product not tested on animals. VO5haircare.com. Recyclable where facilities exist. Please recycle. Made in USA.